It is a joint participation forum/blog with members recruited from the target groups as briefed by client. Here the participants will have access to the blog provided with a login and password, can post comments on the mentioned topic within a restricted time period and will be moderated by researchers. The moderator probes in the respondent to get deeper insights such as to view the reaction of a participant to the concepts which are being shown online. After the end of the fieldwork the whole data will be analyzed on the basis of which decisions will be made.
